Communicating
the Essence of Our Craft
STORY

We don’t want to simply manufacture textiles. We want to convey the techniques and stories
behind our fabrics, and to provide clothes that their wearers will really love.
That is why KUNISHIMA places the greatest importance on communication with our customers.
One example of this is CONCEPT TAILOR,
a shop we manage directly so that customers can come into direct contact with the suits that are our ideal.
We’ve also started work on MISERU KOBA, a project that conveys the fun of manufacturing.
In addition, we are building deeper relationships with tailors all over Japan,
who work with us and to whom we talk about our convictions. We are sincerely engaged in initiatives
to share the essence of suit tailoring with as many people as possible.

We don’t want to
simply manufacture textiles.
We want to convey the techniques and
stories behind our fabrics,
and to provide clothes
that their wearers will really love.
That is why KUNISHIMA places
the greatest importance on communication
with our customers.
One example of this is CONCEPT TAILOR,
a shop we manage directly so that
customers can come into direct contact
with the suits that are our ideal.
We’ve also started work on MISERU KOBA,
a project that conveys
the fun of manufacturing. In addition,
we are building deeper relationships
with tailors all over Japan,
who work with us and to whom
we talk about our convictions.
We are sincerely engaged in initiatives
to share the essence of suit tailoring
with as many people as possible.

CONCEPT TAILOR WITH TAILOR FACTORY

CONCEPT TAILOR

A Directly-managed
Shop that Reflects Our Ethos

In this atelier, you can experience the traditional world-view that KUNISHIMA upholds.
We believe in the excellence of our fabrics, and here you can enjoy their touch,
and discuss with our staff the kind of suit that best matches your ideas and lifestyle.
For this reason, we devote a lot of time to communication with our customers
before the tailoring begins so that we can be sure of suggesting the best suit for them.
We hope that our customers will discover here plenty of intellectual stimulus about what makes a good suit.

In this atelier, you can experience
the traditional world-view
that KUNISHIMA upholds.
We believe in the excellence of our fabrics,
and here you can enjoy their touch,
and discuss with our staff
the kind of suit that best matches
your ideas and lifestyle.
For this reason, we devote a lot of time
to communication with our customers
before the tailoring begins so that
we can be sure of suggesting
the best suit for them.
We hope that our customers will discover
here plenty of intellectual stimulus
about what makes a good suit.

CONCEPT TAILOR の店内の様子 CONCEPT TAILOR の店内の様子

voice
Aiming to spread the word
about good fabrics
and clothes

Yusuke Kuroki, acting supervisor of the shop, Product Strategy Division, Sales Department

“We want to help as many people as possible
to obtain clothes that they will love.”
“We want to help as many people as
possible to obtain clothes
that they will love.”

Yusuke Kuroki,
acting supervisor of the shop,
Product Strategy Division, Sales Department

First of all, we want people to enjoy the clothes they wear, and to enjoy finding out
more about them. We believe that people feel even greater affection for their clothes
when they know more about the fabric and the item of clothing:
who made them, where they were made, and what kind of ethos went into their making.
We are not simply tailors. We want to spread the word about KUNISHIMA’s fine fabrics.
In our daily interactions with our customers,
we sincerely want to share with them the joy of creating their style.

First of all, we want people to enjoy
the clothes they wear,
and to enjoy finding out more about them.
We believe that people feel even
greater affection for their clothes
when they know more about
the fabric and the item of clothing:
who made them, where they were made,
and what kind of
ethos went into their making.
We are not simply tailors.
We want to spread the word about
KUNISHIMA’s fine fabrics.
In our daily interactions
with our customers,
we sincerely want to share with them
the joy of creating their style.

Re-TAiLの外観 Re-TAiLの外観

Re-TAiL, a Venue that
Showcases
Bishu’s Appeal.

KUNISHIMA is participating in Re-TAiL
in an attempt to convey the appeal of Bishu region.
Re-TAiL is based on the concept of ‘Bishu visibility.’
Weavers proudly market their wares in rented spaces
in the Bisai Textile Association Building, a place
that symbolizes the pride of the Bishu textile manufacturers.
This striking building was constructed in 1933.
We are aiming to make it, and the delightful shop areas
it contains where customers can enjoy seeing
and touching the textiles, a venue that attracts
and connects people who love materials and making things.

KUNISHIMA is participating
in Re-TAiL in an attempt to convey
the appeal of Bishu region.Re-TAiL is
based on the concept of ‘Bishu visibility.’
Weavers proudly market their wares
in rented spaces
in the Bisai Textile Association Building,
a place that symbolizes the pride
of the Bishu textile manufacturers.
This striking building was
constructed in 1933.
We are aiming to make it,
and the delightful shop areas
it contains where customers can enjoy
seeing and touching the textiles,
a venue that attracts and connects people
who love materials and making things.

KUNISHIMA CONCEPT TAILOR
Re-TAiL (2‐G), 4‐5‐11 Sakae, Ichinomiya,
Aichi 491-0858, Japan
Tel:0586-58-8767

WITH TAILOR

Forging Deeper Connections to
Make Our Message More Widely Heard
Forging Deeper Connections
to Make Our Message
More Widely Heard

The fit of a suit is very important. We believe that the task of a tailor is to delineate an exquisite,
customized silhouette for each individual customer, based on their physique.
KUNISHIMA fabrics are deliberately restrained so that they can meet the demands imposed
by precise fittings and meticulous sewing. We believe in the importance of creating an exquisite silhouette
and bringing out the individuality of the wearer. We are currently allied
with around 130 tailoring companies. They are treasured partners who share our concepts
and initiatives with regard to textiles. Going forward, we will intend to continue to make people aware of
not just the excellent quality of the fabric, but also the story behind its making
and the amazing techniques involved. We want tailors to use only fabric that they truly like.

The fit of a suit is very important.
We believe that the task of a tailor is
to delineate an exquisite,
customized silhouette for each individual
customer, based on their physique.
KUNISHIMA fabrics are deliberately
restrained so that they can meet
the demands imposed by precise fittings
and meticulous sewing.
We believe in the importance of creating
an exquisite silhouette and bringing out
the individuality of the wearer.
We are currently allied
with around 130 tailoring companies.
They are treasured partners
who share our concepts and initiatives
with regard to textiles. Going forward,
we will intend to continue to make people
aware of not just the excellent quality
of the fabric, but also the story
behind its making and the amazing
techniques involved.
We want tailors to use only fabric
that they truly like.

voiceA fabric manufacturer
I can work with

Hiroshi Kubota, head cutter at BLUE SHEARS

“KUNISHIMA 1850 is perfect
for architectural tailoring.”

Hiroshi Kubota,
head cutter at BLUE SHEARS

I used to work at Gieves & Hawkes in the UK, and my suits are characterized
by their use of architectural padding, created uniquely for each suit.
That is, of course, optimized by British-style fabric that possesses both thickness and elasticity.
I can say that, in this respect, KUNISHIMA 1850 is extremely easy for me to work with.
I can tell how good the weave is as soon as I touch it, and its texture somehow evokes
a sense of nostalgia and reminds me of British fabrics that I loved.
An appeal that perhaps other manufacturers do not possess is that KUNISHIMA listens
carefully to feedback from tailors and has the flexibility
to incorporate our opinions into their next creations.

I used to work at Gieves & Hawkes
in the UK, and my suits are characterized
by their use of architectural padding,
created uniquely for each suit.
That is, of course,
optimized by British-style fabric that
possesses both thickness and elasticity.
I can say that, in this respect,
KUNISHIMA 1850 is extremely
easy for me to work with.
I can tell how good the weave is as soon as
I touch it, and its texture somehow evokes
a sense of nostalgia and reminds me
of British fabrics that I loved.
An appeal that perhaps other manufacturers
do not possess is that KUNISHIMA listens
carefully to feedback from tailors
and has the flexibility to incorporate
our opinions into their next creations.

取扱テーラー一覧

FACTORY

Crafting Gentleness

Wool is a material that is almost alive, its condition changing according to the temperature and humidity.
Meticulously controlled from the preparation process, the wool is inspected using
KUNISHIMA’s unique equipment (a winder with a two-ply splicer), and even problems
with the yarn so small as to be invisible to the naked eye are not missed.During the weaving process,
the artisans spot any changes in the condition of the wool and make minute alterations
to the tension of the yarn and the movements of the loom as they weave the fabric.
We have also introduced a quality control program. Unevenness is to be expected in natural materials,
but we don’t miss even the slightest hint of it. KUNISHIMA factories are characterized by the way
they integrate techniques that have been handed down through generations and modern technology.

Wool is a material that is almost alive,
its condition changing according
to the temperature and humidity.
Meticulously controlled from
the preparation process,
the wool is inspected using KUNISHIMA’s
unique equipment
(a winder with a two-ply splicer),
and even problems with the yarn
so small as to be invisible to
the naked eye are not missed.
During the weaving process,
the artisans spot any changes
in the condition of the wool and
make minute alterations to the tension
of the yarn and the movements
of the loom as they weave the fabric.
We have also introduced
a quality control program.
Unevenness is to be expected
in natural materials, but we don’t miss
even the slightest hint of it.
KUNISHIMA factories are characterized
by the way they integrate techniques
that have been handed down through
generations and modern technology.

A Progressive Factory

Here at KUNISHIMA, we take great pride
in the outstandingly high density of our textiles.
Fabric with a higher number of weft threads has good elasticity,
and enhances the three-dimensional silhouette of a suit.
Nevertheless, we certainly do not insist stubbornly on
the use of antiquated looms.
We are aiming to be a ‘progressive factory.’
Our aim is to eliminate as far as possible the risk of broken
threads that is inherent to high density weaving,
and simultaneously boost quality and efficiency
by perfecting our fabric inspection system.
We are gradually installing new pieces of equipment
in order to achieve that ideal. As one of the few weavers today
with proprietary production facilities,
we will continue to focus exclusively on fine quality textiles.

Here at KUNISHIMA,
we take great pride in the outstandingly
high density of our textiles.
Fabric with a higher number of
weft threads has good elasticity,
and enhances the three-dimensional
silhouette of a suit.
Nevertheless, we certainly do not insist
stubbornly on the use of antiquated looms.
We are aiming to be a
‘progressive factory.’
Our aim is to eliminate as far as possible
the risk of broken threads that is inherent
to high density weaving,
and simultaneously boost quality and
efficiency by perfecting
our fabric inspection system.
We are gradually installing new pieces of
equipment in order to achieve that ideal.
As one of the few weavers today
with proprietary production facilities,
we will continue to focus exclusively
on fine quality textiles.

voice
A dedicated KUNISHIMA
craftsman for 30 years

Haruhiro Yamada, factory manager and executive office at our Head Office factory

“Well-made fabric
that can’t be beaten.”

Haruhiro Yamada,
factory manager and executive office
at our Head Office factory

Without wishing to sound boastful, I really do think that KUNISHIMA makes good textiles.
Because the specifications are complex and the thread count high,
the fabrics themselves are very strong. Mind you,
that does mean that they are time-consuming and hard to weave...
What makes things difficult is that we are working with wool, which is a natural fiber.
Even if we try to create the same weave, the quality of the raw materials varies every year,
so we certainly can’t do everything by number.
That’s what makes it interesting, and why I never get tired of it.
There’s always something new to learn.

Without wishing to sound boastful,
I really do think
that KUNISHIMA makes good textiles.
Because the specifications are complex
and the thread count high,
the fabrics themselves are very strong.
Mind you, that does mean
that they are time-consuming
and hard to weave...
What makes things difficult is that
we are working with wool,
which is a natural fiber.
Even if we try to create the same weave,
the quality of the raw materials varies
every year, so we certainly
can’t do everything by number.
That’s what makes it interesting,
and why I never get tired of it.
There’s always something new to learn.